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Advertising & Product Regulation - website - banner - image

Creative solutions for the creative industry

Advertising and marketing are constantly evolving - and right now, things are evolving at a faster rate than ever. Customers' attention span is shorter, trends come and go in moments and instant gratification is becoming an expectation. Advertiser, publisher, brand owner or agency - chances are you're making quick decisions to keep up with marketing-driven deadlines. 

Our advertising lawyers are as agile and dynamic as the environment you're working in. With us, there's no sitting on the fence. We offer clear, practical recommendations and solutions based on years of experience. All with speed and responsiveness that will allow you to get on with the work you need to do. 

Cross-channel support

We have a deep understanding of the media platforms, techniques and tech that you're using in your campaigns. Whether that's influencers or generative AI. You can also count on our extensive experience with the authorities, bodies and codes you need to adhere to. This includes the UK Advertising Standards Authority (ASA), Committee of Advertising Practice (CAP) and Competition and Markets Authority (CMA). 

Whether your campaigns are UK based or multinational, we can help. We're a global law firm with teams across various countries and jurisdictions. This includes Europe, Canada and Asia. 

Where we don't have offices, we co-ordinate with local, specialist, advertising contacts to deliver a global solution. This means we can help you get things right the first time around, reducing risk and maximising efficiency.

Advertising and marketing are constantly evolving - and right now, things are evolving at a faster rate than ever. Customers' attention span is shorter, trends come and go in moments and instant gratification is becoming an expectation. Advertiser, publisher, brand owner or agency - chances are you're making quick decisions to keep up with marketing-driven deadlines. 

Our advertising lawyers are as agile and dynamic as the environment you're working in. With us, there's no sitting on the fence. We offer clear, practical recommendations and solutions based on years of experience. All with speed and responsiveness that will allow you to get on with the work you need to do. 

Cross-channel support

We have a deep understanding of the media platforms, techniques and tech that you're using in your campaigns. Whether that's influencers or generative AI. You can also count on our extensive experience with the authorities, bodies and codes you need to adhere to. This includes the UK Advertising Standards Authority (ASA), Committee of Advertising Practice (CAP) and Competition and Markets Authority (CMA). 

Whether your campaigns are UK based or multinational, we can help. We're a global law firm with teams across various countries and jurisdictions. This includes Europe, Canada and Asia. 

Where we don't have offices, we co-ordinate with local, specialist, advertising contacts to deliver a global solution. This means we can help you get things right the first time around, reducing risk and maximising efficiency.

How we can help

No matter the issue or challenge you're facing, we can quickly turn it around. Our aim is to clear the way for you to get on with the work you want to focus on. Here are a just a few areas we can assist you with.

Advertising reviews and clearance

Advertising in a way that breaks the rules can have huge consequences. From brand and reputational damage to hefty fines. Our advertising lawyers come with a deep understanding of the industry. Our vast experience allows us to reach for tried and tested solutions to help you achieve your goals.

Advertising reviews and clearance

Advertising in a way that breaks the rules can have huge consequences. From brand and reputational damage to hefty fines. Our advertising lawyers come with a deep understanding of the industry. Our vast experience allows us to reach for tried and tested solutions to help you achieve your goals.

Regulatory, complaints and disputes

Regulatory, complaints and disputes

Facing legal issues with an ad that's already live? Customer and competitor complaints and claims come with a wide range of consequences. From wasted resources to penalties, fines and a marred brand image. We can act quickly, guiding you through the procedure, contesting decisions and suggesting alternative approaches.

Marketing and sponsorship contracts

Marketing and sponsorship contracts

Marketing and sponsorship deals can be highly beneficial. But you need to make sure you have the right protection in place. We can draw up contracts covering deliverables, exclusivity, intellectual property ownership, liability limitations and termination conditions and provide tried and tested solutions to issues in negotiation. We also assist with creative and media agency contracts.

Promotions, competitions and sweepstakes

Promotions, competitions and sweepstakes

Whether you're looking to boost brand awareness, grow your mailing list or gain social media followers, competitions can help. But rules can be very different between one territory and another. It's highly recommended that companies take on legal advice before sharing any competitions or promotions with prizes. We can help.

Greenwashing & green claims

Greenwashing & green claims

Customers are growing more aware of environmental issues and many are leaning towards more sustainable brands and products. But green claims come with risk. Regulations around greenwashing are tightening and businesses are facing public sanction and criticism for false or misleading claims. We can guide your green claims, ensuring compliance and protecting your reputation.

Digital media, advertising technology & influencers

Digital media, advertising technology & influencers

The marketing sector is consistently changing. Media owners and businesses are using new tools, techniques and approaches to get their products and services out there. Then marketing authorities are creating new rules to regulate the space. We can help you toe the line with your digital marketing, from correctly implementing AdTech to managing influencer collaborations.

Co-ordination of multinational advertising review projects

Co-ordination of multinational advertising review projects

Going global? You'll have more regulations to comply with. Our global team of advertising lawyers have an established team of local specialists on hand. Together, we can provide consolidated advice on your multinational marketing campaigns and their local adaptations, with a single point of contact for you.

Client work

Advertising - UK - Client work - General Motors Cadillac

General Motors (Cadillac)

General Motors (Cadillac)

We have been appointed to work with global automotive giant General Motors (GM) on their high-profile re-entry into the European market with their Cadillac electric vehicle offering. This has involved co-ordinating advertising and E-commerce advice across all launch territories, in Western Europe and the Nordic region.
Advertising - UK - Client work - Carlsberg

Carlsberg

Carlsberg

We've been working with international brewer Carlsberg for more than ten years. We advise on all of its alcohol marketing clearance, queries and ASA issues by way of retainer. This advice spans Carlsberg Marston's brands, including Carlsberg, Carlsberg Export, San Miguel, Mahou, Poretti, Brooklyn, Hobgoblin, Shipyard, 1664, Wainwright, London Fields and Kronenbourg 1664.
Advertising - UK - Client work - Flora

Flora

Flora

Our team has advised Flora on all aspects of its global media agency procurements. From drafting the initial contract to assistance with the tender exercise, negotiation and the conclusion of the deal. The most recent deal is a multinational framework agreement, covering media buying for all Flora brand advertising for Flora entities around the world.
Advertising - UK - Client work - Volkswagen Group

Volkswagen Group

Volkswagen Group

We advise Volkswagen Group on advertising and marketing related queries across its brands. These include Volkswagen, Audi, SEAT, CUPRA, Škoda and Volkswagen Commercial Vehicles. This includes advice across the board on all advertising related issues, including campaign clearance, green claims, all aspects of electric vehicle marketing, promotions, events and sponsorship.
Advertising - UK - Client work - General Motors Cadillac

General Motors (Cadillac)

General Motors (Cadillac)

We have been appointed to work with global automotive giant General Motors (GM) on their high-profile re-entry into the European market with their Cadillac electric vehicle offering. This has involved co-ordinating advertising and E-commerce advice across all launch territories, in Western Europe and the Nordic region.
Advertising - UK - Client work - Carlsberg

Carlsberg

Carlsberg

We've been working with international brewer Carlsberg for more than ten years. We advise on all of its alcohol marketing clearance, queries and ASA issues by way of retainer. This advice spans Carlsberg Marston's brands, including Carlsberg, Carlsberg Export, San Miguel, Mahou, Poretti, Brooklyn, Hobgoblin, Shipyard, 1664, Wainwright, London Fields and Kronenbourg 1664.
Advertising - UK - Client work - Flora

Flora

Flora

Our team has advised Flora on all aspects of its global media agency procurements. From drafting the initial contract to assistance with the tender exercise, negotiation and the conclusion of the deal. The most recent deal is a multinational framework agreement, covering media buying for all Flora brand advertising for Flora entities around the world.
Advertising - UK - Client work - Volkswagen Group

Volkswagen Group

Volkswagen Group

We advise Volkswagen Group on advertising and marketing related queries across its brands. These include Volkswagen, Audi, SEAT, CUPRA, Škoda and Volkswagen Commercial Vehicles. This includes advice across the board on all advertising related issues, including campaign clearance, green claims, all aspects of electric vehicle marketing, promotions, events and sponsorship.
Advertising - UK - Client work - General Motors Cadillac

General Motors (Cadillac)

General Motors (Cadillac)

We have been appointed to work with global automotive giant General Motors (GM) on their high-profile re-entry into the European market with their Cadillac electric vehicle offering. This has involved co-ordinating advertising and E-commerce advice across all launch territories, in Western Europe and the Nordic region.
Advertising - UK - Client work - Carlsberg

Carlsberg

Carlsberg

We've been working with international brewer Carlsberg for more than ten years. We advise on all of its alcohol marketing clearance, queries and ASA issues by way of retainer. This advice spans Carlsberg Marston's brands, including Carlsberg, Carlsberg Export, San Miguel, Mahou, Poretti, Brooklyn, Hobgoblin, Shipyard, 1664, Wainwright, London Fields and Kronenbourg 1664.
Advertising - UK - Client work - Flora

Flora

Flora

Our team has advised Flora on all aspects of its global media agency procurements. From drafting the initial contract to assistance with the tender exercise, negotiation and the conclusion of the deal. The most recent deal is a multinational framework agreement, covering media buying for all Flora brand advertising for Flora entities around the world.
Advertising - UK - Client work - Volkswagen Group

Volkswagen Group

Volkswagen Group

We advise Volkswagen Group on advertising and marketing related queries across its brands. These include Volkswagen, Audi, SEAT, CUPRA, Škoda and Volkswagen Commercial Vehicles. This includes advice across the board on all advertising related issues, including campaign clearance, green claims, all aspects of electric vehicle marketing, promotions, events and sponsorship.
Advertising - UK - Client work - General Motors Cadillac

General Motors (Cadillac)

General Motors (Cadillac)

We have been appointed to work with global automotive giant General Motors (GM) on their high-profile re-entry into the European market with their Cadillac electric vehicle offering. This has involved co-ordinating advertising and E-commerce advice across all launch territories, in Western Europe and the Nordic region.

Key contacts

Dan Smith

Dan Smith

Legal Director

Head of Advertising Law (UK)

London
Zoe Pearman

Zoe Pearman

Principal Associate

Co-chair of ThinkHouse Foundations

London
View our team
Advertising & Product Regulatory - in-page

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Gowling WLG is an international law firm comprising the members of Gowling WLG International Limited, an English Company Limited by Guarantee, and their respective affiliates. Each member and affiliate is an autonomous and independent entity. Gowling WLG International Limited promotes, facilitates and co-ordinates the activities of its members but does not itself provide services to clients. Our structure is explained in more detail on our Legal Information page.

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